SCOPE and Fuse Hit VOODOO Music + Arts Experience with Crowd Courage Crusade


SCOPE and Fuse Hit VOODOO Music + Arts Experience with Crowd Courage Crusade

– SCOPE Mouthwash Challenges VOODOO Music + Arts Experience Fans to be Socially Courageous –

CINCINNATI–(BUSINESS WIRE)– SCOPE, the tingly, fear-destroyer that freshens breath and provides consumers with “kiss-ready” confidence, and Fuse, the national music television network of The Madison Square Garden Company, have teamed up as official partners of the 2012 VOODOO Music + Arts Experience – a 3-day music and arts festival in New Orleans over October 26th through the 28th. This year, to ensure festival-goers fill up with confidence before they hit the dance floor, SCOPE and Fuse have developed a unique experience both at the festival and online, helping to unleash courage in fans across the country.

The party will begin even before the artists hit the stage in New Orleans. SCOPE’s Facebook page and “VOODOO: Crowd Courage” tab will be a hub for exclusive interviews, line-up information and videos from 2011 and 2012 headliners. Fans will also be able to post comments and participate in daring polls and a photo caption contest on Twitter using #crowdcourage.

“The VOODOO Music + Arts Experience is one of the country’s most talked about music festivals of the year, and SCOPE is thrilled to be part of this cultural event,” said Rishi Dhingra, Marketing Director, Procter & Gamble. “SCOPE has created an exciting on-site experience so festival-goers can grab free swag and participate in challenges, photo dares and flash mobs with SCOPE as their partner each step of the way.”

Aimed to inspire confidence in all, festival-goers will be tasked with different dares such as, taking a photo with their doppelganger or capturing the most courageous (or outrageous) outfit, to forming a group hug or joining in on the world’s largest conga line. SCOPE will reward those that step outside their comfort zones with great prizes, including VIP ticket upgrades and fun SCOPE swag.

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Interested in learning more about music festival sponsorship strategies? Join Lagunitas, C3 Presents, Sunfest, Riverbend Music Festival, Bonnaroo, Forecastle Festival, Moogfest, Big Ears as they discuss the same topics during their panel, “Festival Sponsorship Strategies” at the upcoming International Music Festival Conference in Austin, Texas at the Hyatt Regency Austin, December 2-4.

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