IMFCON Client in the News: October 24, 2012

The IMFCON Client’s in the News is a collection of articles and features about professionals and collaborators in the music festival industry.  This section helps keep those working in the music festival business stay updated on relevant news and information regarding the people within these organizations.


Social Commerce: A Global Look at the Numbers

Social Media’s Impact on the Bottom Line Around the World

As social networks continue to gain traction at incredible speeds, many corporations and small businesses are investing heavily in building communities online, and grasping for ways to measure the impact of this investment.  In 2010, Eventbrite was the first company to offer data in terms of the cold, hard cash benefits of “sharing.” That initial social commerce report revealed that every time someone shared a paid event on Facebook, it drove an additional $2.52 in revenue back to the event organizer, and 11 additional page views of their event page. Cha-ching!

And that was just the beginning…


Music producer seeks help for fall festival in Aspen

By Andre Salvail, First Posted on the Aspen Times, October 23, 2012

ASPEN — The Aspen City Council will deal with three special-event funding requests at a work session Tuesday, including one that would bring a music festival to Rio Grande Park in October 2013.

Mountain Groove Productions, which operates the PAC3 music venue in Carbondale, plans to ask the city for $70,000 to assist its efforts in producing the Aspen Autumn Festival next year. Mountain Groove President Josh Berman has been discussing the idea for the event with city officials, including two councilmen, since early summer. Mountain Groove was the founder of the Snowmass Chili Pepper & Brew Festival, which is now handled by another producer.

“It will be a mixture of music, food and spirits,” Berman said. “It would incorporate a lot of things that are already here in the valley, bringing in the season and all of the things that are already happening naturally and organically into a music festival.”

The company wants the city to provide half of the money for the production costs up front and the balance two weeks prior to the Oct. 5 event date. After the festival hits the break-even point of $70,000 in revenue, which would be reimbursed to the city, the city and Mountain Groove would divvy up profits in a 75-25 percent split.

Plans call for local and out-of-town vendors to participate, including Colorado craft brewers and possibly food and art purveyors connected with the Saturday downtown farmers market.

According to a memorandum from assistant city manager R. Barry Crook to the council, the festival would run from 11 a.m. to 6 p.m. and also would include a cider and pie-making competition, organized hikes so that visitors can experience what it’s like to “fall in love with Aspen” (a wordplay on the season), a grand beer-tasting, fruit-canning instruction and other activities.

Mountain Groove has proven “we are exceptional at planning and executing high-level events while staying within budget,” a letter from the company to the city states. “In addition, we have continually aspired to improve every event year after year, while listening and responding to feedback and criticism.”

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Sundance London Festival to Return for Second Edition in 2013

By Stuart Kemp, First Posted on Holllywood Reporter, October 22, 2012

Robert Redford, the Sundance Institute and AEG Europe re-team to bring the festival back to London’s O2 Arena in April 2013 and again in 2014.

LONDON – Robert Redford, the Sundance Institute and AEG Europe said Monday that the Sundance London film and music festival would return to the British capital in 2013 and 2014.

The backers of the inaugural film and music event earlier this year said the festival would return to the O2 Arena on the banks of the river Thames in Southeast London.

Next year’s event will run April 25-28 and will once again aim to program the international and U.K. premieres of U.S. independent movies fresh from the 2013 Sundance Film Festival in Park City, as well as live music performances, panels and events.

Organizers said the 2013 program aims to continue the 2012 focus on presenting “new work by American filmmakers and music artists.”

Sundance Institute will select the titles and related programming.

The inaugural Sundance London featured screenings of 27 films and performances by 17 musical acts. Highlights included the premiere of Harmony: A New Way of Looking at Our World, attended by Prince Charles, an intimate performance by Rufus and Martha Wainwright following the world premiere of Lian Lunson’s film about the music of their mother and an opening night event called An Evening With Robert Redford And T Bone Burnett.

Redford said: “The vibrant arts community in London has informed this decision [to bring back the festival] as much as anything. Seeing what comes of nurturing a broader global community for new voices and varied perspectives in American independent film and music seems a worthy 21st century endeavor.”

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Interested in learning more about combining music and film at your festival? Join The Creative Coalition, SXSW, The Mountain Jam, D & E Entertainment and Van’s Warped Tour as they discuss the same topics during their panel, “The Best of Both Worlds: Combining Film & Music at your Festival” at the upcoming International Music Festival Conference in Austin, Texas at the Hyatt Regency Austin, December 2-4.

Click here to learn more

33rd annual event features theme “Music and the Physical World”

By Zach Napp, First Posted on BGNews, October 22, 2012

Where music starts and nature begins was the big question that John Luther Adams, the featured guest composer, was addressing at the 33rd annual Bowling Green New Music Festival: Music and the Physical World.

Kurt Doles, festival director and musical arts dean at the University, said the festival, presented by The Mid-American Center for Contemporary Music, featured contemporary music and lectures by guest composers, artists and writers, centered on the theme of “Music and the Physical World.”

 Highlights of the festival included performances and lectures by the three featured guests: Adams, Marina Rosenfeld, artists, and Barry Lopez, author, Doles said. Along with the feature guests, other guests made up the festivals.

“We were very pleased to get the guests that we did,” Doles said. “This is the first year we were able to get a composer, artist and writer—and the first year we were able to get a writer.”

The diverse group of featured guests was important to Adams, who helped organize the event with Doles and suggested the theme around the “Music and the Physical World”.

“We are all kind of doing the same thing in different forms of media,” Adams said. “We are just trying to share our gift to a troubled world.”

The theme for this year’s festival was intended to be very broad in order to make for a unique festival experience. Adams’ music has been influenced by his connection with nature and its sounds. It has been performed in the Anza-Borrego desert, the New England woods and the tundra of the Alaskan Range, Adams said.

The University Lawn was scheduled to be the next outdoor venue for Adams’ experimental music undertaking, with a performance of his piece “Inuksuit” on Friday. Whether the music students hear is the planned, the eccentric beat of drums or the melody of birds chirping in the background, the unpredictable influence of nature is what the piece is all about, Adams said.

“The music is a vehicle for hearing and reconnecting with where we are at the time,” Adams said. “The piece is intentionally porous, so you do not know where the piece begins and where it ends, what is music of the place or piece.”

However, due to inclement weather, the performance had to be moved to Kobacker Hall, Doles said. Prior to the performance, Roger Schupp, professor of percussion and project coordinator for the piece said the University will try to host the festival outdoors this spring.

“Our students and other guests, who traveled here to perform, put a lot of work into the performance. Obviously we wanted to do it outside, but it is better to do it in a place that may not be ideal, than to not do it at all,” said Schupp.

Schupp set the tone for the performance in his introduction to the audience.

“This is not a piece where you will be sitting down in your chairs,” Schupp said. “I want you to move around, lie on the floor and sit on the stage during the performance … You are an interval part of this performance.”

The audience followed suit. As the performance slowly built momentum, progressing from the atmospheric sound of conch shells, to the clanking of rocks and, finally, the thunder of percussions, the audience spread around the hall. Performers and audience members were behind the stage, up in the balcony, and amid the medley was Adams, quietly sitting with his eyes closed.

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IMFCON Client in the News: October 22, 2012

The IMFCON Client’s in the News is a collection of articles and features about professionals and collaborators in the music festival industry.  This section helps keep those working in the music festival business stay updated on relevant news and information regarding the people within these organizations.


If You’re Going to San Francisco… It’s Probably to a Ticketfly Show

 Ticketfly is now the number one ticketing provider in San Francisco, powering ticketing and marketing for more live music venues than any of our competitors. And we’re just getting started; the San Francisco Business Times recently named Ticketfly the fastest-growing technology company in the Bay Area. If you want to find tickets to SF shows or learn more about Ticketfly, click here.

Some prominent new clients in SF include Public WorksMezzanine, and The Chapel, a new venue in San Francisco’s Mission District which opened with Hardly Strictly Bluegrass after shows featuring Elvis Costello and Steve Earle. Other new venues and promoters include Parish Entertainment Group (San Francisco’s Brick & Mortar Music Hall and The New Parish and Rock Steady in Oakland), Voice Media Group (including SF Weekly), The Catalyst in Santa Cruz, Abstract Entertainment and SBL Entertainmentin Sacramento, and Trannyshack San Francisco.

10 Things We Learned From the Atlanta Hip Hop Festival, A3C

Over the years, A3C has not only become a staple in the hip-hop community, but a one-of-kind, interactive experience that helps further the culture on numerous levels. This year’s event was no different as the 8th installment of this Atlanta-based music festival was bigger than ever. The weekend provided unparalleled insight from industry insiders as well showcases full of future stars and current legends alike. Since we know not everyone could make the trip, here are ten of the most renown themes from the long and eventful weekend.

Supa Hot Beats Only Works With Supa Hot Artists – There was a stage during the closing ceremonies of the weekend that featured Tech N9ne, YelaWolf, Emilio Rojas, Rittz, Nikkaya, Gangsta Boo, Diamond, Will Brennan and Jackie Chain. When I walked up, I assumed the line-up was just well put together by hosts DJBooth and iHipHop. Then, an extremely grateful Will Power was brought to the forefront and I realized the high-octane set list was actually a showcase of artists he produces for. That’s also when I realized his Supa Hot brand of beats doesn’t get as much credit as it deserves.

Cell Phones Are An Essential Part Of Music (Whether You Like It Or Not) – Everyone knows cell-phones are permanent fixtures in today’s tech-savy society. But, until you go to an event like this, you don’t realize how much the actual music caters to them. Between seeing rappers in Stankonia studio writing and rapping directly from their palm, learning of a renown guitar-player that only uses his iPhone and seeing how crowds continuously prefer watching live shows they paid money to see from a small-screen, it’s glaringly apparent hand-held devices are overtaking even our most creative forums. Oh, and did I mention I paid five dollars for a 30% phone battery, three times? Damn you, Alexander Graham Bell!

Studio Time Is More Hanging Out Than Actually Recording – TSS was lucky enough to be able to go Outkast’s legendary studio and see The Flush facilitate the creation of Stankonia Sessions Volume 2. We learned quite a bit about the recording process, and well, how little recording actually takes place. In the three hours we spent, everyone in the room was mostly busy socializing and hanging out, rather than focusing on the music. It’s not necessarily a bad thing, just something we didn’t expect. The atmosphere in there is a lot more casual than professional and it’s evident how easily good relationships can form through a little chatter in front of the mixing boards.

More Exposure Means More Hassle – While the 8th installment of A3C peaked this year in regard to talent and visibility, the growth made the festival quite a bit more difficult to navigate. Instead of all the action being located in one central hub, the event was sprawled throughout different venues across the city. While that expansion may have been necessary to accommodate all the acts, it made seeing everyone impossible and having a car completely necessary. Plus, who the hell decided to close the parking lot next to the Masquerade? Inviting the entire country to an event, then having everyone park in residential neighborhoods two blocks away is never cool.

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City Man Finds His Real Ticket to Traveling is Helping Out at Music Festivals

By Douglas Imbrogno, First Posted on the Charleston Gazette, October 15, 2012

CHARLESTON, W.Va. — Jesse Lewis describes it as “a paradigm shift” in his life.

The shift came in the summer of 2010, when he began helping to clean up the huge mess left behind after the amps go quiet at Bonnaroo and other big festivals.

A buddy offered him a job that summer on a crew working for Clean Vibes, a business that encourages recycling and promotes “responsible waste management” at festivals and other outdoor events.

“I always thought the military was going to be my ticket to traveling the world and meeting people,” the 25-year-old Charleston native says.

Instead, in the past three years, he has bounced from festival to festival — almost 20 in all. They range from Bonnaroo, a four-day tidal wave of music that washes over a 700-acre Tennessee farm, to the Outside Lands and High Sierra festivals in Northern California.

“It was sort of my ticket to leave West Virginia and see what was out there,” Lewis says.

For much of his young life, he thought the military would get him out of Dodge. He even studied military science and took Japanese while at Marshall University because that might help him get into an elite military unit, he says. “For special forces, you have to know a foreign language.”

The military is a career path he has not altogether abandoned, even if his one shot at the idea of a special-forces career ended rather unceremoniously.

Maybe it was just a shy kid’s dream of becoming a warrior, but the urge had been with him forever. While at Herbert Hoover High School, an Air Force colonel directed his attention to “SOCOM Hell Week,” a reality show on the Web, shot in San Diego. The show taped young men trying to earn a recommendation toward special forces training, but who were not in the active military.

Lewis gave it a try.

“It was an interesting trip,” Lewis says. He lasted until day three of the intense, often sleepless, five-day workout, which featured close-quarter combat training and any dozing off broken by simulated explosions and dunks in the cold ocean. (See videos at and “You have to watch me go through the Navy SEAL basic training — it’s pretty funny.”

His dreams persisted through an Army ROTC stint at Marshall University, where he was on the Ranger Challenge team. Its members might have to haul 70-pound rucksacks on 10-kilometer marches in the Huntington hills or break down and piece together an M-16, training to compete against other university ROTC units.

Then along came the Clean Vibes gig. It loosened up his worldview as he began to festival-hop with cleanup crews.

“The experience of a nomadic music festival life really appealed to me. I think, in a way, those kids taught me to unwind and sort of question my whole approach to life,” he says.

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Interested in learning more about greening? Join Mountain Groove, Head Count, Sustainable Living Road Show, Harmony Festival, Bonnaroo Music and Arts Festival, and High Sierra Music Festival as they discuss the very same topics during their panel discussion, “Sustainability and Working with Nonprofits to Expand your Festival Potential” at the upcoming International Music Festival Conference in Austin, Texas at the Hyatt Regency Austin, December 2-4.

Click here to learn more