Big Day Out 2013 Reinvents Festival Food, Announces Chow Town

By Esther Semo, First Posted on ToneDeaf, October 23, 2012

Australia’s most iconic music festival is turning 21 and with its coming of age, the Big Day Out has undergone some exciting and radical new changes.

One of Australia’s most esteemed annual music events already underwent some big changes at the start of the year, when festival promoter Ken West – following the dissolution of his business partnership with Vivian Lees – announced a new creative partnership with C3 Presents, the promotional brains responsible for Lollapalooza and Austin City Limits Music Festival.

An industry move that helped establish greater artist buying power and expansion of both the Big Day Out and Lollapalooza brands. The new partnership also helped create many opportunities for Australian and international artists to play across the Northern and Southern Hemispheres, and promised a fresh, bold reinvention of the music festival.

“We felt the result of last year was that the brand was damaged, but not unrepairable. Otherwise I wouldn’t be sitting here doing it and C3 wouldn’t have foolishly gotten involved,” said West in a recent interview.

First there was the lineup,  featuring headliners Red Hot Chili Peppers and The Killers, along with a strong indie bill that includes Yeah Yeah Yeahs, Animal Collective, Vampire Weekend, plus the likes of Bloody Beetroots, Death Grips, Alabama Shakes, Gary Clark Jr, Band of Horses and many more.

Now, as part of the reinvention from the bottom up, West and the whole team at Big Day Out have announced they are embracing the art of creating great festival food as part of the expanding BDO experiential lifestyle experience.

Proving that really good food should be egalitarian and everywhere, the concept is called ‘Chow Town’ and is named after the tasty town from its sister festival, Lollapalooza in Chicago.

The Australian version of Chow Town will provide music lovers another dimension to their Big Day Out experience, a taste experience. Think a Rock’n’Roll version of the Good Food and Wine Festival; a grazing ground paradise for foodies, vegetarians and those who cannot stomach another greasy chicken nugget.

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